About Yi-Zhen-Xiang Lu Wei Master
30 years of traditional Taiwanese Lu Wei craftsmanship, three generations of heritage
Brand Story
Yi-Zhen-Xiang Lu Wei Master was founded in 1994 by our first-generation founder in Xizhi District, New Taipei City. With the philosophy of 'putting heart into every dish of braised food,' we started from a small storefront and after 30 years of operation, have become a well-known local braised food brand. We always insist on using fresh ingredients and making everything fresh daily, allowing customers to taste the most authentic Taiwanese braised food.
Our Journey
From a small storefront to Taiwan's beloved braised food brand
Foundation
Founded in Xizhi District, New Taipei City with the philosophy of putting heart into every dish
Recognition
Became a well-known local braised food brand, loved by customers
Innovation
Launched vacuum packaging and frozen home delivery services
Digital Era
Combining traditional craftsmanship with modern technology
Traditional Craftsmanship
Our braised food uses a unique 18-herb recipe, including precious spices such as star anise, cinnamon, Sichuan peppercorns, and cloves. Through three generations of inheritance and improvement, we have formed a unique flavor profile. Each pot of aged braised sauce requires hours of careful simmering, allowing the essence of the spices to fully integrate into the braising liquid, creating Yi-Zhen-Xiang's distinctive taste.
Quality Commitment
We never compromise on food safety and quality. We carefully select fresh ingredients daily and make everything fresh to ensure quality. We have also launched vacuum-packed frozen home delivery services, allowing more people to enjoy our delicious braised food at home. We are committed to combining traditional flavors with modern convenience, providing customers with the best dining experience.
Experience Our Heritage
Taste the authentic flavors that have been perfected over 30 years